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Outsource Marketing: Market Research for the Curious
Outsource Marketing is a market research company that helps its customers have better products and services through building strong relationships with customers, growing their businesses and enhancing the success of their products and services.
We believe you can't learn unless you're curious, so we use our expertise in online and offline research methodologies to dig for answers. The result? Clients who get more than they are accustomed to getting from ordinary market researchers and answers with the power to transform.
Online Mark-ups Highlight Ad Likes and Dislikes
Bulletin board focus groups incorporating an online markup feature were used to gather feedback on ad concepts and key message for Flint Group and their client, North Dakota University System. Click to read.
Even James Bond Needs Help Sometimes!
In a ruling last November, the TTAB reversed an original decision of the U.S. Trademark Office and granted the Walther PKK handgun, AKA the “James Bond Gun” with a trademark. The decision was based in large part on the findings of an online survey conducted by Outsource Marketing on behalf of the counsel for Carl Walther GmbH in which 54% of participants were able to identify the PKK. As stated in this excerpt from the ruling:
In summary, based upon consideration of all the evidence of record, we conclude that applicant has established a prima facie case that the PPK handgun design involved in the application before us has acquired distinctiveness within the meaning of Section 2(f) of the Trademark Act. The evidence and arguments of the examining attorney, taken together, do not rebut that showing.
Decision: The refusal to register is reversed. The application will be forwarded for publication for opposition.
Contact us to find out how your market research surveys can hit the mark.